Outsider no-know :)
We all have something in our past we believe someone
“sold” us. It might have been a lemon yellow car, a skimpy
skirt or a purple tie. We bought it because -despite our gut
feeling - we thought we were doing the right thing. We
wanted to please the salesman - and we believed that
person knew more than we […]
“I recommend the 5.8 GHz Digital Phone, because it suits your needs well, provides adequate service for your area, and has the additional capabilities you requested.” The sales clerk spoke with confidence, implicating she knew this to be true, and bringing the client into focus with her needs. Her attitude of confidence presented […]
Q. What’s the single, biggest change exhibitors can make to move more prospects
closer to a buying?
A. Exhibiting firms can make their most credible, “main differentiating benefit” the
most obvious, prominent (aka BIG) message in everything they display, give away, or
discuss.
Problem: Exhibiting staff rarely get to have a pivotal role in creating their exhibit,
“uniform” clothing or collateral […]
Recently, when planning a telemarketing unit for a wholesaler, the question came up, “How will our other employees react?”
I laughed out loud.
“They’ll be shocked!” I shot back.
And it’s true. When you develop an in-house tele-sales unit, you’re bringing in an alien culture.
It’s not quite as dramatic as putting cats and dogs together, but there is […]
Every firm looks out for free business leads since they are free of cost. But getting free business leads requires a lot of effort on your part. Firstly, you have to define the business. Defining one’s business accurately is the starting point of getting business leads. It is the prime requisite for selecting the right […]
1. Make your reader visualize they have already
bought your product in your ad. Tell them what
results they have gotten and how it makes them
feel. They’ll already become emotionally attached
before they buy.
2. Turn your ad into an article. It could be a story,
or how-to article. This will lead them into your […]
Remember that the more consistent and congruent you are in every aspect of your life, the more honest and genuine you’re perceived to be. If you believe in your message, you’ll practice what you preach. If you practice what you preach, you’ll be more authentic, and the door of trust will swing […]
