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Review: Scams & Swindles: How to Recognize and Avoid Internet Era Rip-Offs

There is a well-known wise saying, Caveat Emptor, which is the Latin for Buyer Beware. In other words, when purchasing goods or services it is essential that the buyer take all precautions in examining the item or services they are purchasing.
The editors of the Silver Lake Publishers have produced an excellent and pragmatic book, […]

The Southwest Airlines Way - AchieveMax(r) Top Ten Book Review

Over the years, several books and countless magazine and newspaper articles have been written about Southwest Airlines. Numerous MBA programs highlight the Southwest structure, its culture, its CEO, its low fares and other reasons as to why it is the bright spot in an otherwise dismally performing industry. Fortune magazine calls Southwest Airlines “the most […]