Mutually-Beneficial Joint Ventures - Business Acumen Exerpt Originally by Kevin Lam
One of the fastest ways of building your client base is to find mutually-beneficial collaborations. The key words here are’mutually-beneficial.’ Find marketers and entrepreneurs who have already got large’responsive’ contact lists and make them an offer they can’t refuse.
Many people have attempted using this technique but have failed miserably. I should tell you why.
The issue with many people is they are only focused on what they can get out of the deal. You will never get it if that is what your focus is on.
When you are attempting to form joint ventures, target the other party and ask,’What do they need? What am I able to offer them that’d be of value to them?’
Sure, you can just offer the other person a cut of the profits if they accept to endorse your product/service to their list, but that is what everybody does! And nowadays, that isn’t enticing enough. How is your offer unique?
Apply the USP - the’twist.’ Be unique! Create worth for them! Make it worth their while. Make them an offer they can not refuse!
When I send out an offer for a joint venture I simply tell them I would like to market their product/business/service for them and not be paid for it. Rather than receiving 40 percent commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is let me use their service just once ( considering that they are an ezine, newsletter or business with a large opt-in list ). I assure them that a unique page will be made and payments will be made straight to the partner.
Think about it!
You will be giving the partner additional exposure, higher profits and security of their business. In doing so, you also will be able to provide discount advertising/products/services to your members or visitors giving YOUR business more value . Because now, people will know to come to you for discounts on products and services they need!
With this concept under consideration , go out there and seek for some enterprises who have already got a massive list or some high traffic.
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Original article was written by Kevin Lam from www.TexasSEO.com - Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.
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