Creative and Innovative Ways to Use Brochures
Looking to expand your advertising plan in new directions on a budget? Here are some new and innovative ways you may want to consider.
• Invitations: Using a brochure as an invitation to special gatherings, parties, or events is a new spin on an old idea. Your recipients will be impresses that you invited them to your special event and how you presented it. Use a folded brochure to make your invitation look more creative and stylish. Contact your local printing company to see their designs and layouts of their brochures to get a wider range of ideas.
• Handouts: While handouts are commonly used for company meeting, presentations or seminars, replace with a brochure style handout, will be creative and cost efficient. Experiment with the different folds, colors and designs to make sure you keep the appeal a handout should have.
• Menu: Think about using colorful brochures as menus to highlight your specials. It would be very creative to use these on seasonal items or special dishes or parties. Offer takeout menus the more attractive the food looks at home to the customer, the chances are they will order in from your restaurant, and being sturdy brochure style menu they will last longer than the normal flyer menus.
A printed brochure can be used in many ways. Be creative and think of ways to use them, ask your local printer for help, they have been doing things with other clients that may help you be more creative.
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